Lead Reactivation

259 Dead Proposals. 3 Texts. $52K Back.

An automated SMS sequence turned ignored estimates into signed jobs.

Industry Roofing & Painting
Location Killeen, TX
Timeline 33 Days
53
Proposals Enrolled
19%
Reply Rate
$52K+
Pipeline Reactivated
$0
Ad Spend
Overwhelmed contractor at desk

259 estimates sent. Zero follow-ups.

Proposals go out, silence follows. Nothing. Tom's in Killeen, running Precise Painting & Roofing, and his team is drowning—not in work, but in missed opportunities. Somewhere in a dark folder on his JobTread account sits $1.8 million in forgotten estimates. Dead leads. Written off. But not gone.

What changed

Contractor alone on damaged roof
BEFORE

Send and pray.

Proposal goes out. No reminder. No follow-up. Job dies in silence. Customer forgets. Tom never knows why.

Contractor and homeowner discussing roof
AFTER

Send and follow up. Automatically.

Proposal goes out. Three texts go out on autopilot. Replies come back. Tom doesn't lift a finger. Jobs close.

Roofer working with tools on residential roof

3 texts. Fully automated.

JobTread finds the proposal. Zapier sees it. Go High Level sends it. No manual work. No spreadsheets. Three touch points, each timed to interrupt the right moment. That's it. That's the system.

1

Proposal Sent

JobTread triggers the workflow when a proposal is created and sits inactive.

2

SMS 1: Instant Delivery Confirmation

The customer gets their estimate via text—showing it arrived, anchoring the number in their mind.

SMS delivery confirmation screenshot
3

SMS 2: 36 Hours Later

A gentle follow-up. Soft pressure. Did they see it? Ready to talk?

SMS 36-hour follow-up screenshot
4

SMS 3: Final Touch

Last message. No pressure. Just one more chance to say yes.

SMS final follow-up screenshot

Reply Detected

Sequence stops. Tom gets a notification. Conversation begins.

What customers said back.

These aren't guesses. These are the three biggest wins. Real names. Real amounts. Real conversations.

Gisela P.
Residential Roof Replacement
$18,269
Automated: "Hi Gisela, your roof estimate is ready. Quote #7821: $18,269. Reply READY if you want Tom to explain it."
"Yes, I'm ready to move forward. Can we schedule?"
CLOSED + DEPOSIT
Nancy S.
Gutter Replacement & Fascia
$4,200
Automated: "Hi Nancy, your estimate is ready. Quote #7842: $4,200. Reply READY if questions."
"Already signed the contract yesterday. When can you start?"
CLOSED
Salina G.
Exterior Paint & Siding Repair
$6,233
Automated: "Hi Salina, your estimate is ready. Quote #7856: $6,233. Reply READY."
"I never got the email. Thank you for texting! Can we discuss next week?"
APPROVED

The bottom line.

$52,123
Total Pipeline Reactivated
$18,779
Collected & Closed
9
Jobs from Dead Leads

Every dollar. On record.

Customer Scope of Work Status Amount
Gisela P. Residential Roof Replacement Closed $18,269
Nancy S. Gutter Replacement & Fascia Closed $4,200
Salina G. Exterior Paint & Siding Repair Approved $6,233
Marcus T. Roof Inspection & Minor Repairs Closed $2,847
Jennifer M. Full Exterior Paint Job Approved $7,892
David L. Roof Replacement & Gutters Closed $5,621
Patricia H. Soffit & Fascia Installation Pending $3,456
Robert K. Exterior Painting & Trim Work Pending $2,134
Michelle B. Roof Inspection & Assessment Pending $1,471
Total Pipeline Reactivated $52,123
"I didn't call a single one of them back. The system just... did it."
Tom, Precise Painting & Roofing

Revenue is sitting in your dead leads.

We'll show you how much.

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