Lead Reactivation · Precise Painting & Roofing

259 Dead Proposals.
3 Text Messages.
$52,000 Back in Play.

An automated SMS follow-up sequence that turned ignored proposals into signed jobs · with no ad spend, no cold calls, and no manual follow-up from Tom.

53
Dead proposals enrolled
19%
Reply rate
$52K+
Pipeline reactivated
$0
Ad spend

Proposals were getting sent and disappearing.

Every painting and roofing estimate Tom sent went out by email. Some got approved. Most went quiet. Nobody followed up. The jobs just sat in the system marked "Proposal Sent" — not closed, not lost, just dead weight.

259
Proposals sent that were never approved. That's 259 customers who got a price, went quiet, and got nothing else from Precise Painting. No follow-up. No nudge. Just silence · and the assumption that if they didn't respond, they weren't interested.

At an average job value of $7,200, that's over $1.8M in untouched revenue sitting in a spreadsheet. The question wasn't whether some of those people still needed work done. The question was whether anyone would ever ask them again.

A 3-step SMS sequence. Fully automated.

When Tom marks a job "Proposal Sent" in JobTread, Zapier fires. Go High Level picks it up and starts the sequence · no manual trigger, no reminder, no forgetting. Tom just sends the proposal and walks away.

1

Job Pipeline → "Proposal Sent" (JobTread)

Tom updates the pipeline status when the proposal goes out. Zapier detects the change instantly and hands off to Go High Level.

2

SMS 1: Immediate Delivery Confirmation

Within minutes of the proposal being sent, the customer gets a heads-up text.

"Hey [First Name], this is Precise Painting & Roofing. We just sent over your proposal. Let us know if you have any questions or want to go over anything!"
3

SMS 2: 36-Hour Follow-Up

If no response after a day and a half, the sequence checks the pipeline status. If still "Proposal Sent," it sends a second touch.

"Quick follow-up from the proposal we emailed. If you need help with next steps or have any questions, feel free to text back · happy to help."
4

SMS 3: Final Follow-Up

One last message. After this, the sequence ends. If they haven't replied by now, they've had three chances.

"Last follow-up from Precise Painting & Roofing on your proposal. No pressure at all · just wanted to make sure you had everything you needed. We're here if you want to move forward."

Reply received → Sequence stops. Tom gets notified.

The moment a customer texts back, the automation stops sending. Tom gets an internal notification. JobTread pipeline updates to "Proposal Sent Flow Stop." The conversation is live · Tom or the AI takes it from there.

What 10 real customers said back.

The sequence launched February 22, 2026. By March 9th, two weeks later, 10 inbound replies had come in. These aren't composites. These are the actual conversations, first name and last initial only.

N
Nancy S.
Drywall Repair · Killeen, TX · Job 99-1107
Automated follow-up
"Quick follow-up from the proposal we emailed. If you need help with next steps or have any questions, feel free to text back."
Customer replied
"I did look at the proposal and signed it already."
G
Gisela P.
Bathroom Remodel · Killeen, TX · Job 99-1106
Automated follow-up
"Last follow-up from Precise Painting & Roofing on your proposal. No pressure. Just wanted to make sure you had everything you needed."
Customer replied
"I just spoke to Tom and told him I was signing and I already did couple minutes ago."
S
Salina G.
Exterior Paint + Gutters · Killeen, TX · Job 99-1109
Automated delivery notice
"Hey Salina, this is Precise Painting & Roofing. We just sent over your proposal. Let us know if you have any questions!"
Customer replied
"Good morning, are you able to resend? I did not receive the proposal."
J
Jake S.
Painting · Killeen, TX · Job 99-1081
Automated follow-up
"Quick follow-up from the proposal we emailed. Any questions or need help with next steps?"
Customer replied
"No problem, thanks!"
J
Joey D.
Flooring · Job 99-885
Automated delivery notice
"Hey Joey, this is Precise Painting & Roofing. We just sent over your proposal. Let us know if you have any questions or want to go over anything!"
Customer replied · March 27, 2026
"I haven't had the time to reach over to the property, I won't be able to make it there tonight. I'll be there in the morning and make payment."

Every job. Every dollar. Cross-verified in JobTread.

These aren't estimates. Each row below is a live job record pulled directly from Precise Painting's JobTread account · job number, customer, pipeline status, and approved price.

Customer Job Scope Status Amount
Gisela P. 99-1106 Bathroom Remodel Approved $18,269
Salina G. 99-1109 Exterior Paint + Gutters Approved $6,233
Jake S. 99-1081 Interior Painting Closed ✓ $4,644
Nancy S. 99-1107 Drywall Repair Active $4,200
Micah A. 99-1077 Closed ✓ $7,235
Mark S. 99-1034 Closed ✓ $4,636
Lawonda T. 99-1063 Closed ✓ $3,573
Julie L. 99-1047 Closed ✓ $3,333
Joey D. 99-885 Flooring Imminent TBD
Total pipeline value attributed to the workflow
$52,123
Across 9 verified jobs · launched February 22, 2026 · $0 ad spend
$18,779
Collected & closed
$33,346
Approved / active
33 days
Workflow runtime
19%
Reply rate from dead leads

The workflow. The replies. On record.

Screenshots from Go High Level and JobTread showing the active workflows, enrollment counts, and live job statuses.

● Gisela P. · $18,269 Approved
GHL conversation Gisela P.
● Jake S. · $4,644 Closed
GHL conversation Jake S.
● Joey D. · Payment Confirmed
GHL conversation Joey D.

The system chain behind the money.

📋
JobTread
Pipeline set to "Proposal Sent"
Zapier
Detects pipeline change, triggers GHL
💬
Go High Level
3-SMS sequence fires automatically
📲
Customer Replies
Sequence stops. Tom notified.
JobTread Updated
Pipeline → "Proposal Flow Stop" via Zapier